Connecting to the digital customer at DNB

DNB’s focuses are supporting innovation and delivering more value to customers through better use of data. “You can’t just deploy an app and a nice fancy website. You really need to understand your information flows and your data flows across all of your business processes — this is the most important thing,” says Millar.

Watch the video to learn how DNB liberated its data and drove a digital transformation strategy that led to several operational improvements, including increased customer retention.